Strategy on CTOMultiplier

How to Adopt AI in a Software Team

Sun, 16 Nov 2025 13:15:38 +0000

Does your AI adoption strategy consist of giving out Copilot, Cursor, or Claude licenses and letting them figure out how to use them?

Over the past year, I’ve found this to be a widespread strategy in software companies, whose teams face high workloads and, due to lack of knowledge and time, see AI as just another technology that can be learned self-taught by each developer.

When I start working with a client who has followed this approach, the first thing I do is measure the actual use and impact the initiative has had, and what I observe is the following:

What does a Fractional CTO do?

Wed, 13 Sep 2023 15:01:31 +0000

A Fractional CTO is a professional who has worked as a CTO (Chief Technology Officer) in technology companies or startups and now offers this expertise as a freelance or consulting service. This model allows companies to flexibly bring in an experienced CTO to help with their technology and product strategy. There are many reasons why a company might consider hiring a Fractional CTO, such as filling the CTO role in an early-stage startup, mentoring and supporting a manager in their promotion to CTO, conducting due diligence, or strengthening the management team on a specific project.

Startup Mistakes: Hiring a full-stack developer as CTO

Wed, 06 Sep 2023 13:36:42 +0000

Some startups hire a full-stack developer for the CTO position, because they do not have the budget for an experienced CTO. There is a belief that in the early stages a developer can take over the CTO position, and learn as they go along. There are several reasons for this. On the one hand, many startups start with very little money, which makes it impossible to pay the salary of an experienced CTO. On the other hand, there is a lack of knowledge about the responsibilities and value of a CTO.

Startup Strategy 101: 10 Tech and Product Errors to Avoid

Wed, 06 Sep 2023 13:15:38 +0000

When you start a startup you have a blank sheet of paper: the possibilities are endless and while it is true that there is no 100% effective manual on how to get started, there are recommendations about what usually works and what doesn’t. In this post I want to talk from my experience working in several startups, about common mistakes I have observed when defining the technology and product strategy. Of course, it is not a complete list, and you can surely find exceptions for most of the points, but I think these are decisions that in many cases can be considered as wrong or at least not optimal. In the startup world, mistakes are often referred to as learning, but stumbling twice on the same stone is no longer learning…

AI is not the product

Fri, 14 Jul 2023 17:20:07 +0000

Lately I have spoken to several founders who have told me that people have been asking them to do things with AI for their products/services. Clearly there is a hype, and a lot of attention is being focused around AI. In addition, there seems to be a wave of powerful investments in startups with AI in their name, which feeds the hype.

If I can give my two cents on the subject, based on my experience working in a startup that used AI to build products, I will say:

The cost of being reactive vs. being proactive

Sun, 04 Jun 2023 16:30:16 +0000

On countless occasions we hear that we need to be more proactive. In other words, taking the initiative and anticipating problems. But being proactive almost always comes at a cost, which is paid in advance, at best a little time investment, at worst a lot of time and money. We often look at the cost of being proactive, but overlook the cost of not being proactive. Especially when we see that the cost of being proactive is high, we often dismiss it outright, without seeing the other side of the coin.